eBay Insertion Fee Promotions – Learn The Ideal Listing Strategy

eBay recently sent a message to some of its US sellers offering 75% off insertion fee rates.  The promotion runs from December 30 until January 3rd – so, if you are among the selected sellers, hurry up!

Apparently, the promotion is limited to particular sellers only. In order to see if you qualify, you need to verify an email on the eBay message center. Only 30% of imOnline’s clients were offered the promotion rate. Strangely, some users that registered as private sellers received the promotion.

eBay has chosen to pursue a strategy that is different than usually – it is only granting discounts to a limited number of sellers.

Here is a quick summary of the promotional rates:

Keep in mind that the promotion ends on Jan 3rd.  This could be a great opportunity if you’re one of the chosen sellers.

imOnline strategy suggestions:

1.  Check to see if  you’re one of the eligible sellers (Notice the promotion for qualifying sellers only).

2. List 4 time more than your usual auction listings.

3. Gain maximum exposure:  % of inventory that you usually sell in auction. We recommend best selling items.

Lets take the following example:  if a seller that sells on average $750 and has 1000 items in inventory – which he lists on Fixed Price 30 days format – we recommend listing 100 items in the auction style during the promotion (we estimate that the seller normally lists only about 5% of eBay inventory in auction format due to the pricing).

Standard strategy

30 Dec-  [10% of inv] * [7 Days listings]

31 Dec-  [10% of inv] * [7 Days listings]

1 Jan-  [10% of inv] * [7 Days listings]

2 Jan-  [10% of inv] * [7 Days listings]

3 Jan-  [10% of inv] * [7 Days listings]

Total:  500 listings in auction format. Total cost = $500 (instead of $2000)

Aggressive strategy

30 Dec-  [10% of inv] * [7 Days listings] + [10% of inv] * [10 Days listings]

31 Dec-  [10% of inv] * [7 Days listings] + [10% of inv] * [10 Days listings]

1 Jan-  [10% of inv] * [7 Days listings] + [10% of inv] * [10 Days listings]

2 Jan-  [10% of inv] * [7 Days listings] + [10% of inv] * [10 Days listings]

3 Jan-  [10% of inv] * [7 Days listings]+ [10% of inv] * [10 Days listings]

Total: 100 listings in auction format.Total cost = $1000 (instead of $4000)

If you need any further clarification, feel free to post your comment here, or just shoot us an email and one of our eCommerce experts will answer any questions you may have.

Cheers