EZAir Family Case Study – From drawing board to compete branding

The Challenge

As an end-to-end eCommerce company we are always ready to take on new challenges, and develop new ideas. A great recent example is the following:

The imOnline team were tasked with coming up with new a Creative campaign for EZAir Wireless, a global player in the field of PC to TV wireless solutions. Our goal was to look for the optimal way in which to present EZAir’s best-known products in a fun, engaging, and EZ way!

We first set out to understand what would capture the essence of these products, who our intended target audience is, and what would entice people to respond to our ads.

As part of the creative process we wanted to not only get into the minds of the consumer, but to actually become consumers ourselves. Naturally we tested these products, their functionality, and found many great uses for them. From there it was EZ to see how EZAir’s products can connect with several generations of family members.

Solution

After an extraordinary brainstorming session our team came up with a first draft of the EZAir family (as seen in the images below). This family was designed to effectively demonstrate our innovative products. To set the mood we decided to go with a natural colors scheme so as to make our website as welcoming and engaging as possible to a broad range of potential customers.

The general set-up is a portrait of the family sitting down in the living room, enjoying EZAir’s PC-to-TV streaming solutions. Each family member plays an integral role in showcasing the benefits of one of our unique products. When a visitor to the website positions the mouse overs a member of the EZAir family, a bubble pops up to explain the benefits of one of our unique products.

First up is the Dad. The dad uses the EZDock appliance for his mac. The benefit of this device is that he can wirelessly connect his laptop with a mouse, keyboard, monitor, and speakers.

Mom, whose an avid shopper, can be seen surfing on ebay while simultaneously streaming her daughter’s favorite shows on the family’s HDTV. She does both of these things with EZView. This dual use of EZAir’s device, and its benefits to multiple family members, really seems to hit resonate well with a lot of EZAir’s customers.
Next is the family’s teenage boy, whose shown streaming his music with the EZVibe gadget. EZVibe is designed to enhance a consumer’s audio experience, just as our other products aim to satisfy those looking for unique audio or video solutions.

And last but not least… The dog (not yet sketched). Our feline friend, and the rest of the family, no longer has to worry about getting tangled up in wires.

Results

EZAir Wireless already had a unique selling point with its affordable and innovative products. Now it’s backed up with a brand and a concept that really hits home with its target audience. Our team crafted the look and feel of the EZAir family where family members are shown interacting with EZAir products.

The role of the EZAir family will evolve with time so comments and suggestions are strongly welcomed by all.