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Mobile Commerce

Mobile Commerce – The Future Is In The Palm Of Your Hand

According to eMarketer statistics, more than 70 million U.S. mobile phone users accessed the Internet from their devices in 2009. It only makes sense then that online retailers want a piece of the action. Amazon, 1-800-Flowers, Sears and Ralph Lauren have already claimed their piece of the pie by providing mobile commerce opportunities for their customers – now it’s your turn.

What Exactly Is Mobile Commerce?

Mobile commerce (m-Commerce) is defined as the buying of goods and services via a mobile device. There are also apps that let users browse and compare products before buying in-store. There is an important distinction between m-commerce that takes place on a Website tailored for mobile devices and e-commerce apps that you download to your device. The former allows anyone with an Internet-enabled device to purchase from a Website, while the later may only be compatible with specific devices. Apps offer a richer shopping experience since they integrate with other features on the device such as GPS and address book.

Is Mobile Commerce Popular?

Mobile commerce is only in its infancy, but the future it promises is bright and profitable. Currently, web-enabled mobile phone users primarily use their portable Internet time to get weather updates, read the latest news, check email, find movie times and do a bit of social networking – they are not yet comfortable purchasing on the go. But that’s all about to change very soon.

What Do Users Not Like About Mobile Commerce?

The reason users are not taking full advantage of mobile commerce opportunities is simple: they are not yet comfortable doing so. Mobile phone users say they would make more purchases if the process weren’t so awkward (small screens, slow connection, poor navigation), products were easier to locate, and their device supported secure credit card transactions. That’s why several online retailers and developers have introduced mobile apps focused on minimizing these shortcomings.

Are Online Retailers Embracing Mobile Commerce?

As is usually the case with cutting-edge technology, it takes a while for the e-commerce community to embrace it… and that includes retailers as well. Most prefer to sit and wait before taking the leap. They argue that they don’t have the money to integrate the new technology, that they are concerned about consumer privacy, and other general security concerns. However, that doesn’t change the fact that the early bird gets the worm.

How Can imOnline Help Your Business Grow Through Mobile Commerce?

Mobile commerce is an effective tool for expanding customer loyalty and acquisition. Now is the time to get onboard and figure out the best way to utilize m-commerce for your business. Luckily, imOnline has its finger on the pulse of mobile commerce and our experts are happy to help your business expand its customer base and profit from this exciting new aspect of e-commerce. After all, we are a one-stop e-commerce solution, and it’s our business to help your business grow on the Internet.

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