Minus 417

Minus 417 is a leading brand in the European health & beauty category. Its main line combined with skin care, hair care, anti-aging products. With over 200 selling points in UK, France, Switzerland, Minus417 was seeking to transform the offline retail presence to online sales. imOnline implemented a complete facelift and makeover solution that brought the cosmetic retailer triple revenue in online sales.

Challenge
Solution
Results

As a 90% offline-based business, Minus417 was seeking to re-launch its online retail presence under major website facelift. Going from a wholesale model to an online retail one was a tough challenge for the company. imOnline had a challenge to build in a short period of time a new multi-channel online operation for a brick & mortar wholesale company.

imOnline had build a full-scale, multi-channel online business in less than 6 months. It included full deployment storefront cart solution, re-branding of the whole site, improving UI & User experience, and complete conversion rate optimization of the website. The full service solution also included setting up a Facebook store, paid search campaign, a multi language search campaign, affiliate marketing, and newsletter campaign landing pages for the campaigns.

Minus417 Sales had tripled in less than 6 months. This is due to an increase in traffic by 180%, doubling the Conversion rate, and increasing average order value per user in 20%. Client acquisition and client retention rates improved and helped to bring down overall marketing costs. Minus 417 also decided to adopt its online branding to the print campaign and B2B wholesale campaigns.

“

imOnline fulfilled all the online marketing needs we had. We're extremely happy with their professionalism, expertise, service and enthusiasm. Most of all, we're very happy with the results. Our Website looks great, our sales are up, and our product is in the right hands. Who could ask for anything more?”

- Matt Friedman
CEO, Minus 417

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