Castro

Castro is a major Israeli clothing label specializing in both men’s and women’s fashions. Publicly traded on the Tel Aviv Stock Exchange, the company is valued at over $100 million USD.

The chain has 86 branches, with 47 Castro stores and 39 Castro Men stores located in Israel, Germany, Latvia, Romania, Russia, Switzerland, Thailand and Ukraine. The company’s annual sales turnover has averaged $110 million since 2006.

imOnline’s eCommerce solutions vastly increased the national clothing giant’s online presence.

Challenge
Solution
Results

As a worldwide retail department store business and an innovative brand, Castro couldn't afford to be left behind in the eCommerce field. imOnline was brought into the picture in order to consult the national clothing giant on how to bring innovation once again – this time to the eCommerce field.

imOnline took a major offline retail department store and helped it launch its online presence and establish its eCommerce activity. imOnline provided marketing services, copywriting services, and other eCommerce consultancy services, including SEO.

Since imOnline helped take Castro on the online market, its exposure on the internet has increased, and its online presence has significantly expanded.

“

Since imOnline took us on as a client, we have seen significant growth in our internet retail. Not only has our product managed to reach more customers, but our profit have grown steadily as a result, even during this tough economic climate. They have provided us with exactly what we needed - a comprehensive, all-in-one marketing solution, and we couldn't be happier with their service.”

- Trent Anderson
Owner, BKK Gemstones

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