Amazon vs. eBay – part 2
In my last Amazon vs. eBay post I explained why Amazon is the right horse to bet on.
In this post I want to shed some more light on this claim. From the demographic viewpoint the conclusions become pretty clear:
Amazon users are:
1. More Educated - 36% of its users hold Bachelors and/or Graduate degrees. Only 27% of eBay users falls into this category.
2. Wealthier - 20% of its users earn household incomes of over $100,000. 17% of eBay users earn the same.
3. Younger - Analyzing the trends shows that eBay users are generally defined as older, whereas Amazon users are generally defined as middle-aged.
4. Diversified - 44% of eBay users are female – compared to 51% of Amazon’s. Overall, Amazon’s population is mixed, whereas eBay’s is mainly masculine.
eBay users are:
Although eBay users may be more loyal (58% regular visitors and 9% “addict” users), Amazon has 46% regular users and almost no “addict” users. Amazon’s chief officers are aware of these figures and efforts to preserve clients has increased over the last 2 years. Features such as “Amazon Prime” are intended to increase the Amazon user’s loyalty.
It appears that Amazon wins in 4 out of 5 criteria. See the charts below to get better visual indication on this:
eBay vs amazon- source: Google ad planer
eBay vs Amazon - demographics
amazon vs eBay- source: Quantcast
What’s The Bottom Line?
eBay users may be more loyal, but Amazon gets more new visitors every month. Amazon users are also more educated and wealthier. Amazon wins in an almost flawless knockout (4 out of 5 criteria). So I think it is safe to say (again) that our main bet for the 2010-2012 leading marketplace remains Amazon.
I would love to hear your thoughts and predictions about this trend. You are welcome to discuss this issue with our team of eCommerce experts.
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