eBay Feature first replacement — eBay Ad Commerce

Recently eBay has announced that it eliminate its Featured First advertising which will be retiring after June 29. The program allows Top Rated sellers to upgrade their listings and optimized spots on eBay as the sample bellow shows.

eBay said there were no plans to replace Featured First at the moment. Therefore, Featured First will automatically expire from any existing listings on this July 29 (the feature is not available for listing since June 29).
Therefore, we would strongly suggest eBay merchants to allocate their budget to the eBay Ad Commerce* program (see the Illustration bellow).

With high percentage of the exposure which was allocated to the feature first section, it will be reasonable to predict that eBay Ad Commerce Conversion rates will increase, hence, the program ROI will be improved.
Considering, most merchants will not take this step (as they are not aware of the possibility). We’re strongly encouraging you to shift the feature first budget and try out the Ad commerce strategy.

imOnline specializes in multi channeling strategy. With imOnline’s full-service eCommerce program a retailer’s products are listed in deep data processes, where they appear simultaneously on all the biggest Online Marketplaces. Whether it’s a veteran marketplace or an emerging one, we are there to list our clients’ products on it.

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